Instead of smoking — AC Camargo

Teenagers truly believe they are super heroes and are never gonna die. So, talking about the harms of smoking with them is a bit a of a challenge, as we can not rely on the old "Smoking Kills" talking, They just don't care about it. We've got to touch them with a whole new subject, and bring it to their very particular language.

Media —

Media —

With a digital-only approach, the films became a hit among teenagers and got huge attention from media.