creative
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Medina Exchange — Corona

Corona has made a pact to protect 100 islands around the world from plastic pollution. Fernando de Noronha, a tiny Brazilian surf paradise, is one of them. But in such a small place, we decided to go further than simple clean-ups, so we lent our poster boy, Gabriel Medina, to become the face of small businesses in Noronha on a simple condition: they'd had to end their stock of plastic on the same day.

Custom tailored films —

All films were written and shot in the island, according to the small businesses’ interests.