creative
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Screaming — Space Channel

In Brazil, Space Channel is best known for its horror films and series. But in 2014, Turner Bradcasting System acquired the football interactive channel "Esporte Interativo", and became owner of a vast fotball content to be explored. As Esporte Interativo was, back then, online-only, Turner decided to explore its football content through one of its pay-tv channel, and they chose Space based on a simple insight: both horror and football bring out extreme emotions.

Our mission was to bring this insight to life, telling millions of viewers that a horror channel is now also broadcasting footbal, in a way we could really connect it with the channel's regular schedule.

Creepy October —

Later on, back to the regular schedule, we created a film to promote the “Creepy October", a full month of horror films, one after another.