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Talk — Alcoholic Anonymous

While most campaigns portray the hard drinker as someone who chose to be in that position, we took a different direction. Because alcoholism is a disease, and it needs to be treated like this. "Talking is the only way out" is an outdoor campaign focused on the Alcoholic Anonymous most important method of helping people: listening to what they have to say. 

Recognition —

Recognition —

Cannes Lions; Brazilian Creative Club.