creative

About

Hey, I'm Felipe Ribeiro,

a creative director currently working at Wieden+Kennedy.

Felipe Ribeiro.jpeg
 

 

For the last 11 years I've been working for some of the most creative agencies in Brazil, having a few breaks to live somewhere else and study something different. I've studied film directing, screenwriting, design and photography, while living in New York, London, Barcelona and Sao Paulo. Trying to escape from advertising, from time to time, actually helped me to evolve as a creative. Although I am the one who writes, I only like things if they are pretty, so I always try to put my hands on that too.

 

 

Working Experience

Wieden+Kennedy
Creative Director - August 2018 / Present
Responsible for Facebook, WhatsApp, Corona, Skol Beats, Delta Airlines and Elo.

Africa DDB
Creative Director - March 2018 / August 2018
Directing projects for 99taxi, Natura and Folha de São Paulo

Africa DDB
Creative Lead, Copywriter 2017 / 2018
Working on the Budweiser account, leading two integrated teams.
Also working on projects for Brahma and The Nature Conservancy.
+ Helped Africa to achieve its best year ever, in Cannes 2018

JWT
Sr. Creative, Copywriter 2016 / 2017
Main responsible for Kit Kat and Jack Daniel's.
Accounts handled also include Coca-Cola, Alcoholic Anonymous, Nestle Chocolate, and a few others.
+ Worked on the winning Coke global pitch for the new football platform around the world, the first global Coke pitch won by JWT Brazil.
+ Selected to be one of the 18 members of the JWT Global Young Creative Council.

Africa DDB
Sr. Creative, Copywriter 2015 / 2016
Working for Heinz, Vivo/Samsung, Budweiser, Brahma, among other local clients.
+ Helped Africa to become the third biggest agency of the country, in 2015.
+ Worked on the team who won the Vivo national pitch, one of the agency's main accounts.

Santa Clara M&C Saatchi
Creative, Copywriter 2014 / 2015
Working for Timberland, Warner Channel, Topper, Invista, Takeda (healthcare) and some other local brands.
+ Worked on the winning global pitch for Invista, that rebranded Thermolite and Climacool.
+ Helped win Takeda national pitch, the agency's biggest client.

Geometry Global
Creative, Copywriter 2010 / 2014
Copywriter responsible for Panasonic in Brazil. Accounts handled also include: Mattel, Lucky Strike, and CR Flamengo
+ Worked on the winning pitch for Panasonic, launching the global concept "[RE]THINK".

Grupo ABC
Creative Strategist 2008 / 2009
Working in a Concept Lab seeking for new trends and providing innovative ideas to clients. A creative shop and a trend hunter at the same place.

Ogilvy&Mather
Planning Assistant - 2008
Working for Unilever (Hellmann's, Dove, Comfort and Ades)

Awards

Cannes – Grand Prix - Print & Publishing - Tagwords
Cannes - Gold - Print & Publishing - Tagwords
Cannes - Gold - Direct - Tagwords
Cannes - Silver - Direct - Tagwords
Cannes - Silver - Direct - Tagwords
Cannes - Silver - Outdoor - Tagwords
Cannes - Silver - Media - Tagwords
Cannes - Silver - Design - Made of Music
Cannes - Silver - Print - The Beer Behind Sports
Cannes - Bronze - Outdoor - Talk
Cannes - Bronze - Outdoor (Illustration) - Talk
Cannes - Shortlist - Mobile - Products of Tomorrow
Cannes - Shortlist - Outdoor - a Book in one shot
Cannes - Shortlist - Outdoor - a Book in one shot
Cannes - Shortlist - Print - The Beer Behind Sports
Cannes - Shortlist - Entertainment Lions for Sport - The Beer Behind Sports
Cannes - Shortlist - Media - The Beer Behind Sports
Cannes - Shortlist - Direct - The Beer Behind Sports
Cannes - Shortlist - Media - Tagwords
Cannes - Shortlist - Media - Tagwords
Cannes - Shortlist - Direct - Tagwords
Cannes - Shortlist - Creative Data - Tagwords
Cannes - Shortlist - Design - Made of Music
Cannes - Shortlist - Health - Poosters
Cannes - Young Lions - Film Competition
D&AD - Yellow - Press & Outdoor - Tagwords
D&AD - Graphite - Integrated - Tagwords
D&AD - Graphite - Press & Outdoor - Tagwords
D&AD - Wood - Direct - Tagwords
D&AD - Wood - Press & Outdoor - Tagwords
D&AD - Shortlist - Direct - Tagwords
The One Show – Gold - Innovation in Print & Outdoor – Tagwords
The One Show – Gold - Poster & Out of Home –Tagwords
The One Show – Gold - Innovation in Direct Marketing - Tagwords
The One Show – Bronze - Craft/Writing – Tagwords
The One Show – Bronze – Creative use of Data - Tagwords
The One Show - Bronze – Innovation in Integrated – Tagwords
The One Show - Bronze – Integrated Campaigns – Tagwords
The One Show - Bronze – Editorial/Digital Publi. – Made of Music
The One Show - Bronze - Print & Outdoor - Poosters
The One Show - Merit – Craft/Writing – Tagwords
The One Show - Merit –Digital Design – Made of Music
The One Show - Merit – Print & Outdoor – Poosters
The One Show - Merit – Experiential/Ambient Media – Poosters
Clio Awards - Gold - Health - Poosters
Clio Awards - Silver - Health - Poosters
Clio Awards - Bronze - Outdoor - Poosters
El Ojo de Iberoamerica - Grand Prix - Print - Tagwords
El Ojo de Iberoamerica - Grand Prix - Outdoor - Tagwords
El Ojo de Iberoamerica - Grand Prix - Media - Tagwords
El Ojo de Iberoamerica - Gold - Best local Idea - Tagwords
El Ojo de Iberoamerica - Gold - Digital Production - Made of Music
El Ojo de Iberoamerica - Gold - Print - Tagwords
El Ojo de Iberoamerica - Gold - Integrated - Tagwords
El Ojo de Iberoamerica - Gold - Outdoor - Tagwords
El Ojo de Iberoamerica - Gold - Digital & Social - Tagwords
El Ojo de Iberoamerica - Gold - Direct - Tagwords
El Ojo de Iberoamerica - Gold - Direct - Tagwords
El Ojo de Iberoamerica - Gold - Direct - Tagwords
El Ojo de Iberoamerica - Gold - Graphic Production - Tagwords
El Ojo de Iberoamerica - Gold - Copywriting - Colors
El Ojo de Iberoamerica - Gold - Art Direction - Colors
El Ojo de Iberoamerica - Siver - Digital & Social - Made of Music
El Ojo de Iberoamerica - Silver - Design - Made of Music
El Ojo de Iberoamerica - Silver - Design - Made of Music
El Ojo de Iberoamerica - Silver - Design - Made of Music
El Ojo de Iberoamerica - Silver - Digital & Social - Tagwords
El Ojo de Iberoamerica - Silver - Digital & Social - Tagwords
El Ojo de Iberoamerica - Silver - Media - Tagwords
El Ojo de Iberoamerica - Silver - Media - Tagwords
El Ojo de Iberoamerica - Silver - Direct - Tagwords
El Ojo de Iberoamerica - Silver - Tercer Ojo - Tagwords
El Ojo de Iberoamerica - Silver - Creative Data - Tagwords
El Ojo de Iberoamerica - Silver - Mobile - Products of Tomorrow
El Ojo de Iberoamerica - Silver - Digital Product. - Products of Tmw
El Ojo de Iberoamerica - Silver - Direct - Poosters
El Ojo de Iberoamerica - Silver - Design - Colors
El Ojo de Iberoamerica - Bronze - Digital Product. - Made of Music
El Ojo de Iberoamerica - Bronze - Digital Content - Made of Music
El Ojo de Iberoamerica - Bronze - Creative Data - Made of Music
El Ojo de Iberoamerica - Bronze - Design - Colors
El Ojo de Iberoamerica - Bronze - Out of Home - a Book in one shot
Wave Festival - Blue Wave (Best Idea of the year) - Tagwords
Wave Festival - Grand Prix - Print & Publishing - Tagwords
Wave Festival - Grand Prix - Media - Tagwords
Wave Festival - Gold - Print & Publishing - Tagwords
Wave Festival - Gold - Direct - Tagwords
Wave Festival - Gold - Outdoor - Tagwords
London International Awards - Bronze - Outdoor - Poosters
Bill Bernbach Awards - Winner - Design - Products of Tomorrow
Brazilian Creative Club - Bronze - Illustration - Talk
Brazilian Creative Club - Bronze - Art Direction - Colors
Brazilian Creative Club - in Book - Copywriting – Young Lions
Brazilian Creative Club - in Book - Film - Young Lions
Brazilian Creative Club - in Book - Print - Young Lions
Brazilian Creative Club - in Book - Art Direction - Young Lions
Brazilian Creative Club - in Book - Out of Home - Poosters
Festival of Media - Gold - Best use of Media - Poosters
15+ Publications @ Luerzer's Archive
4x Best Ads on TV

Publications & Interviews:

+ Adweek - Interview //
Budweiser Has an Iconic Connection to Music, and the Brand Wants You to Google It
+ Little Black Book - The "Influencers" //
Hack is the new Black
+ La Madre Talks - Interview //
Brands and the pop culture
+ Update or Die -
Cannes Predictions