creative

About

Hey, I'm Felipe Ribeiro,

a creative director currently working at Wieden+Kennedy.

Felipe Ribeiro.jpeg
 

 

For the last 11 years I've been working for some of the most creative agencies in Brazil, having a few breaks to live somewhere else and study something different. I've studied film directing, screenwriting, design and photography, while living in New York, London, Barcelona and Sao Paulo. Trying to escape from advertising, from time to time, actually helped me to evolve as a creative. Although I am the one who writes, I only like things if they are pretty, so I always try to put my hands on that too.

 

 

Working Experience

Wieden+Kennedy Creative Director - December 2018 / Present Responsible for Facebook, WhatsApp, Corona, Skol Beats, Delta Airlines, Danone and Elo. Wieden+Kennedy Creative - August 2018 / December 201\ Working on campaigns for Nike, Corona and WhatsApp Africa DDB Creative Director - March 2018 / August 2018 Directing projects for 99taxi, Natura and Folha de São Paulo Africa DDB Creative Lead, Copywriter 2017 / 2018 Working on the Budweiser account, leading two integrated teams. Also working on projects for Brahma and The Nature Conservancy. JWT Sr. Creative, Copywriter 2016 / 2017 Main responsible for Kit Kat and Jack Daniel's. Accounts handled also include Coca-Cola, Alcoholic Anonymous, Nestle Chocolate, and a few others. + Worked on the winning Coke global pitch for the new football platform around the world, the first global Coke pitch won by JWT Brazil. + Selected to be one of the 18 members of the JWT Global Young Creative Council. Africa DDB Sr. Creative, Copywriter 2015 / 2016 Working for Heinz, Vivo/Samsung, Budweiser, Brahma, among other local clients. + Helped Africa to become the third biggest agency of the country, in 2015. + Worked on the team who won the Vivo national pitch, one of the agency's main accounts. Santa Clara M&C Saatchi Creative, Copywriter 2014 / 2015 Working for Timberland, Warner Channel, Topper, Invista, Takeda (healthcare) and some other local brands. + Worked on the winning global pitch for Invista, that rebranded Thermolite and Climacool. + Helped win Takeda national pitch, the agency's biggest client. Geometry Global Creative, Copywriter 2010 / 2014 Copywriter responsible for Panasonic in Brazil. Accounts handled also include: Mattel, Lucky Strike, and CR Flamengo + Worked on the winning pitch for Panasonic, launching the global concept "[RE]THINK". Grupo ABC Creative Strategist 2008 / 2009 Working in a Concept Lab seeking for new trends and providing innovative ideas to clients. A creative shop and a trend hunter at the same place. Ogilvy&Mather Planning Assistant - 2008 Working for Unilever (Hellmann's, Dove, Comfort and Ades)

Awards

Cannes - Grand Prix - Print & Publishing - Tagwords Cannes - Gold - Print & Publishing - Tagwords Cannes - Gold - Direct - Tagwords Cannes - Silver - Direct - Tagwords Cannes - Silver - Direct - Tagwords Cannes - Silver - Outdoor - Tagwords Cannes - Silver - Media - Tagwords Cannes - Silver - Design - Made of Music Cannes - Bronze - Outdoor - Talk Cannes - Bronze - Outdoor (Illustration) - Talk Cannes - Shortlist - Mobile - Products of Tomorrow Cannes - Shortlist - Outdoor - a Book in one shot Cannes - Shortlist - Outdoor - a Book in one shot Cannes - Shortlist - Media - Tagwords Cannes - Shortlist - Media - Tagwords Cannes - Shortlist - Direct - Tagwords Cannes - Shortlist - Creative Data - Tagwords Cannes - Shortlist - Design - Made of Music Cannes - Shortlist - Health - Poosters Cannes - Young Lions - Film Competition Clio Awards - Gold - Health - Poosters Clio Awards - Silver - Health - Poosters Clio Awards - Bronze - Outdoor - Poosters Clio Awards - Shortlist - Experiential - Poosters The One Show - Bronze - Print & Outdoor - Poosters London International Awards - Bronze - Outdoor - Poosters El Ojo de Iberoamerica - Grand Prix - Print - Tagwords El Ojo de Iberoamerica - Grand Prix - Outdoor - Tagwords El Ojo de Iberoamerica - Grand Prix - Media - Tagwords El Ojo de Iberoamerica - Gold - Best local Idea - Tagwords El Ojo de Iberoamerica - Gold - Digital Production - Made of Music El Ojo de Iberoamerica - Gold - Print - Tagwords El Ojo de Iberoamerica - Gold - Integrated - Tagwords El Ojo de Iberoamerica - Gold - Outdoor - Tagwords El Ojo de Iberoamerica - Gold - Digital & Social - Tagwords El Ojo de Iberoamerica - Gold - Direct - Tagwords El Ojo de Iberoamerica - Gold - Direct - Tagwords El Ojo de Iberoamerica - Gold - Direct - Tagwords El Ojo de Iberoamerica - Gold - Graphic Production - Tagwords El Ojo de Iberoamerica - Gold - Copywriting - Colors El Ojo de Iberoamerica - Gold - Art Direction - Colors El Ojo de Iberoamerica - Siver - Digital & Social - Made of Music El Ojo de Iberoamerica - Silver - Design - Made of Music El Ojo de Iberoamerica - Silver - Design - Made of Music El Ojo de Iberoamerica - Silver - Design - Made of Music El Ojo de Iberoamerica - Silver - Digital & Social - Tagwords El Ojo de Iberoamerica - Silver - Digital & Social - Tagwords El Ojo de Iberoamerica - Silver - Media - Tagwords El Ojo de Iberoamerica - Silver - Media - Tagwords El Ojo de Iberoamerica - Silver - Direct - Tagwords El Ojo de Iberoamerica - Silver - Tercer Ojo - Tagwords El Ojo de Iberoamerica - Silver - Creative Data - Tagwords El Ojo de Iberoamerica - Silver - Mobile - Products of Tomorrow El Ojo de Iberoamerica - Silver - Digital Production - Products ofTomorrow El Ojo de Iberoamerica - Silver - Direct - Poosters El Ojo de Iberoamerica - Silver - Design - Colors El Ojo de Iberoamerica - Bronze - Digital Production - Made of Music El Ojo de Iberoamerica - Bronze - Digital Content - Made of Music El Ojo de Iberoamerica - Bronze - Creative Data - Made of Music El Ojo de Iberoamerica - Bronze - Design - Colors El Ojo de Iberoamerica - Bronze - Out of Home - a Book in one shot Bill Bernbach Awards - Winner - Design - Products of Tomorrow Brazilian Creative Club - Bronze - Illustration - Talk Brazilian Creative Club - Bronze - Art Direction - Colors Brazilian Creative Club - in Book - Copywriting - Young Lions Brazilian Creative Club - in Book - Film - Young Lions Brazilian Creative Club - in Book - Print - Young Lions Brazilian Creative Club - in Book - Art Direction - Young Lions Brazilian Creative Club - in Book - Out of Home - Poosters Festival of Media - Gold - Best use of Media - Poosters 15+ Publications @ Luerzer's Archive 4x Best Ads on TV Publications & Interviews: + Adweek - Interview // Budweiser Has an Iconic Connection to Music, and the Brand Wants You to Google It + Little Black Book - The "Influencers" // Hack is the new Black + La Madre Talks - Interview // Brands and the pop culture Update or Die - Cannes Predictions