creative

About

Hey, I'm Felipe Ribeiro,

a creative copywriter currently working at Wieden+Kennedy.

Felipe Ribeiro.jpeg
 

 

For the last 10 years I've been working for some of the most creative agencies in Brazil, having a few breaks to live somewhere else and study something different. I've studied film directing, screenwriting, design and photography, while living in New York, London, Barcelona and Sao Paulo. Trying to escape from advertising, from time to time, actually helped me to evolve as a creative. Although I am the one who writes, I only like things if they are pretty, so I always try to put my hands on that too.

 

 

Working Experience

Wieden+Kennedy / Sao Paulo, Brazil
Creative - August 2018 / Present

Africa DDB / Sao Paulo, Brazil
Creative Director - March 2018 / August 2018
Directing projects for 99taxi, Natura and Folha de São Paulo

Africa DDB/ Sao Paulo, Brazil
Creative Lead, Copywriter 2017 / 2018
Working on the Budweiser account, leading two integrated teams.

+ Also working on projects for Brahma and The Nature Conservancy.

JWT / Sao Paulo, Brazil
Sr. Creative, Copywriter 2016 / 2017

Main responsible for Kit Kat and Jack Daniel's. Accounts handled also include Coca-Cola, Alcoholic Anonymous, Nestle Chocolate, and a few others.

+ Worked on the winning Coke global pitch for the new football platform around the world, the first global Coke pitch won by JWT Brazil.
+ Selected to be one of the 18 members of the JWT Global Young Creative Council.

Africa DDB / Sao Paulo, Brazil
Sr. Creative, Copywriter 2015 / 2016

Working for Heinz, Vivo/Samsung, Budweiser, Brahma, among other local clients.

+ Helped Africa to become the third biggest agency of the country, in 2015.
+ Worked on the team who won the Vivo national pitch, one of the agency's main accounts.

Santa Clara M&C Saatchi / Sao Paulo, Brazil
Creative, Copywriter 2014 / 2015

Working for Timberland, Warner Channel, Topper, Invista, Takeda (healthcare) and some other local brands.

+ Worked on the winning global pitch for Invista, that rebranded Thermolite and Climacool.
+ Helped win Takeda national pitch, the agency's biggest client.

Geometry Global / Sao Paulo, Brazil
Creative, Copywriter 2010 / 2014

Copywriter responsible for Panasonic in Brazil. Accounts handled also include: Mattel, Lucky Strike, and CR Flamengo

+ Worked on the winning pitch for Panasonic, launching the global concept "[RE]THINK".

Grupo ABC / Sao Paulo, Brazil
Creative Strategist 2008 / 2009

Working in a Concept Lab seeeking for new trends and providing innovative ideas to clients. A creative shop and a trend hunter at the same place.

Ogilvy&Mather / Sao Paulo, Brazil
Planning Assistant 2008

Working for Unilever (Hellmann's, Dove, Comfort and Ades)

Awards 

Cannes - Grand Prix - Print & Publishing - Tagwords

Cannes - Gold - Print & Publishing - Tagwords

Cannes - Gold - Direct - Tagwords

Cannes - Silver - Direct - Tagwords

Cannes - Silver - Direct - Tagwords

Cannes - Silver - Outdoor - Tagwords

Cannes - Silver - Media - Tagwords

Cannes - Silver - Design - Made of Music

Cannes - Bronze - Outdoor - Talk

Cannes - Bronze - Outdoor (Illustration) - Talk

Cannes - Shortlist - Mobile - Products of Tomorrow

Cannes - Shortlist - Outdoor - a Book in one shot

Cannes - Shortlist - Outdoor - a Book in one shot

Cannes - Shortlist - Media - Tagwords

Cannes - Shortlist - Media - Tagwords

Cannes - Shortlist - Direct - Tagwords

Cannes - Shortlist - Creative Data - Tagwords

Cannes - Shortlist - Design - Made of Music

Cannes - Shortlist - Health - Poosters

Cannes - Young Lions - Film Competition

Clio Awards - Gold - Health - Poosters

Clio Awards - Silver - Health - Poosters

Clio Awards - Bronze - Outdoor - Poosters

Clio Awards - Shortlist - Experiential - Poosters

The One Show - Bronze - Print & Outdoor - Poosters

London International Awards - Bronze - Outdoor - Poosters

El Ojo de Iberoamerica - Gold - Copywriting - Colors

El Ojo de Iberoamerica - Gold - Art Direction - Colors

El Ojo de Iberoamerica - Silver - Design - Colors

El Ojo de Iberoamerica - Silver - Mobile - Products of Tomorrow

El Ojo de Iberoamerica - Silver - Digital Production - Products ofTomorrow

El Ojo de Iberoamerica - Silver - Direct - Poosters

El Ojo de Iberoamerica - Bronze - Design - Colors

El Ojo de Iberoamerica - Bronze - Out of Home - a Book in one shot

El Ojo de Iberoamerica - Shortlist - Interactive - Products ofTomorrow

El Ojo de Iberoamerica - Shortlist - Media - Poosters

El Ojo de Iberoamerica - Shortlist - Film - Beta Generation

Bill Bernbach Awards - Winner - Design - Products of Tomorrow

Brazilian Creative Club - Bronze - Illustration - Talk

Brazilian Creative Club - Bronze - Art Direction - Colors

Brazilian Creative Club - in Book - Copywriting - Young Lions

Brazilian Creative Club - in Book - Film - Young Lions

Brazilian Creative Club - in Book - Print - Young Lions

Brazilian Creative Club - in Book - Art Direction - Young Lions

Brazilian Creative Club - in Book - Out of Home - Poosters

Festival of Media - Gold - Best use of Media - Poosters

15+ Publications @ Luerzer's Archive

4x Best Ads on TV

Publications & Interviews:

+ Adweek - Interview // Budweiser Has an Iconic Connection to Music, and the Brand Wants You to Google It

+ Little Black Book - The "Influencers" // Hack is the new Black

+ La Madre Talks - Interview // Brands and the pop culture

+ Update or Die - Cannes Predictions