creative
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Tagwords — Budweiser

Budweiser is one of the few brands that have truly become part of pop culture. Being genuinely ingrained in the culture created an astonishing effect: along the last decades, artists embraced the brand without any need of request or paycheck. If you search for Budweiser + any music legend on Google, you probably find pictures of them together. That's a way too good story to be missed. But, giving the relevance of the celebrities involved, that's a story we could never tell. Well, not exactly.

Data research —

We tracked all the words that were linked to these legendary pictures, defined specific combinations that improved the results, and gave people one single single task: google it.

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Cross media —

Cross media —

The tag words were placed near music venues, in music bars and pubs and even projected strategically close to music concerts Budweiser wasn't sponsoring.

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